Hana Zárubová introduces a year-long “PEOPLE” campaign about those “wearing Hana”. It is about people of various profession, hobbies and desires who are connected, apart from talent and extraordinary skills, by the way they dress. Clothes are personal confessions springing from the inside to the surface. “For me clothes are not just fashion, but useful forms which acquire another more important dimension with a human story. When clothes connect with a specific person, it comes alive,” says Hana Zárubová. Gallery showing more than just style. #hz #hanazarubova

The portraits were taken by Jiří Hroník who cooperated with Hana Zárubová on a successful campaign ØHZ which is currently nominated for Czech Grand Design awards both in the “Fashion Collection of the Year” category and in the “Photograph of the Year” category.